Carbon Copy Pro utilizes what is known in the Industry as a "funded proposal". If you are not familiar with that term, let me explain. When a person visits a Carbon Copy Pro site, they are given some "teaser" information for free.
To gain access to more info, the visitor must pay a small fee - $49 and complete an application.
For this $49, you do actually get a valuable product -- a training CD by industry marketing master Mike Dillard that also fully explains the mystery product being marketed.
The beauty of a funded proposal is that it helps raise "funds" for the marketer, even when a sale is not produced. These funds can then be put back into advertising the site, generating more leads for the marketer's business.
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