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At the same time , after the march Taiwan and Hong Kong markets, another domestic mobile phone manufacturers millet have looked toward overseas. It is said that millet will enter the Southeast Asian market, scheduled for 2014 , and the first stop is Singapore
In fact, in 2013 , millet Technology CEO Lei Jun ( microblogging ) " dig" to Hugo Barra Sjny W7500 Moviles vice president of Google Android Products Division , responsible for international business development millet .
However , you can see that these terminal manufacturers choose to focus almost exclusively overseas markets in Southeast Asia and other emerging markets.
From the current point of view , developing countries in Asia and Latin America with 35% of smartphone penetration to 40% of the terminal to attract Chinese manufacturers .
vivo CMO Feng Lei told Artesyn Technologies , the Southeast Asian market shift from 2G to 3G is experiencing the process , this is a good time to enter vivo .
In this regard , Ren Yan said, " Shenzhen, China -based chain built up from the chip to the other key components are rare in other markets , and this will drive the Chinese end brands in the global market plays an important role
In fact, outside of China , but also rarely seen such a competitive market . Most terminal manufacturers in China has accumulated a lot of experience in marketing and channels in the competition , which will contribute to its Kaijiangtuotu . Therefore, most of which terminal manufacturers choose to expand overseas markets high-end brands as the vanguard , which years ago, " OEM" products have been quite different.
What is more, such as the OPPO has launched an international version of the corresponding products landed at the end of 2013 the U.S. and European markets , the price or even slightly higher than the domestic market.
Channel advantages help domestic manufacturers
Some domestic manufacturers and overseas giants have the same sense of smell , they will also have a new market to be developed functional machine over domestic third and fourth tier cities , more importantly, in the local market they will have a better channel edge .
Previous to the center of the county town of the number of mobile phone sales stores only Excelvan H9500 single digits. GfK China 's 2013 census found that such stores are on the rise , with telecom operators stationed , as well as the expansion of mobile terminal manufacturers operated stores , mobile phone sales outlets towns is increasing year by year
However, terminal manufacturers , the channel sink will also face a series of problems . Because the sound of a second-tier sales network construction , its distribution and logistics costs are not high, but the four-tier cities are not. Terminal manufacturers need to respond to the cost of upgrading and re-combination of its product line.
Therefore vivo such local manufacturers , their strategy is more akin to rural areas surrounding the city. A source said that these vendors are more concerned about high-level 2014 which market can generate revenue , so the concern for different markets and sells replacement cycle demand is much higher than other types of terminal manufacturers .
